Chase Ulle
Graphic Design + Art Direction
Hibiki
Mail Shark
PINE Philly
CV
Details
Brand: Hibiki
Type: Speculative Campaign
Role: Art Direction & Design
Year(s): 2026
Brand: Hibiki
Type: Speculative Campaign
Role: Art Direction & Design
Year(s): 2026
Overview
This speculative campaign explores the relationship between Japanese craftsmanship, the passage of time, and the harmony of nature. Through three distinct advertisements for Hibiki Suntory Whisky, the campaign interprets harmony through stillness, patience, and intentional craftsmanship.
Drawing inspiration from traditional Japanese architecture, natural landscapes, and sculptural forms, each execution presents a different expression of the brand's philosophy while maintaining a cohesive visual identity.
This speculative campaign explores the relationship between Japanese craftsmanship, the passage of time, and the harmony of nature. Through three distinct advertisements for Hibiki Suntory Whisky, the campaign interprets harmony through stillness, patience, and intentional craftsmanship.
Drawing inspiration from traditional Japanese architecture, natural landscapes, and sculptural forms, each execution presents a different expression of the brand's philosophy while maintaining a cohesive visual identity.